Though the pandemic has delayed the opening of Dairy Market, it has not prevented the budding market hall on Preston Avenue from building an impressive list of tenants. The latest addition to go public is the ice cream parlor Moo Thru.
Founded in 2010 by a multi-generational dairy farming family, Moo Thru churns ice cream from the milk of cows raised just two miles from the store, in Remington, Virginia. The ice cream parlor’s location sixty miles North of Charlottesville has made it a bit too remote for destination dining, but a must-stop for many drivers travelling along 29N. Now, Charlottesville residents will not have to leave the city to enjoy Moo Thru’s gourmet ice cream.
Handmade, locally sourced ice cream connects Dairy Market with its origins. In the 1930s, after architect Elmer Burruss designed and built the historic Monticello Dairy building where the Dairy Market will sit, it became popular in part for the parlor selling ice cream made from the dairy market’s milk.